Marketing Specialist - Hubspot
We're looking for a hands-on Marketing Specialist to drive demand generation and lifecycle marketing across our partner channels using HubSpot!
About MONEYME:
MONEYME is a founder-led, ASX-listed digital lender and Certified B Corp on a mission to reinvent credit for modern Australians. Through smart technology, fast decisions, and a seamless customer experience, we're changing how Australians borrow.
From personal loans, car loans, debt consolidation, to credit cards and free credit score tools, we build financial products people actually want.
We move fast. We think big. And growth sits at the centre of everything we do.
About the role:
We're looking for a Marketing Specialist to own demand generation and lifecycle marketing for our partner channels. You'll build and run always-on and campaign-based marketing activity in HubSpot, working closely with our Partnerships, Broker/Dealer Channel, and Sales teams to grow qualified pipeline and deepen engagement with existing partners.
This is a hands-on execution role for someone who can build campaigns end-to-end in HubSpot: segmentation, automation, email, landing pages, reporting, and attribution, and who's comfortable operating in a fast-moving, resource-lean environment.
What You'll Do:
Own and operate HubSpot as the core B2B marketing platform: workflows, sequences, lead scoring, list segmentation, and CRM hygiene
Design and execute lifecycle nurture programs for broker, dealer, and partner audiences, from acquisition through activation and reactivation
Build campaign assets (email, landing pages, forms) and manage multi-touch campaign calendars aligned to partner and sales priorities
Partner with Sales and Partnerships leads to define target segments, messaging, and MQL/SQL definitions, and track handoff quality
Report on funnel performance and campaign ROI, using HubSpot analytics and dashboards to inform ongoing optimisation
Manage marketing automation for partner onboarding, product updates, and channel communications
Work with Content and Design to develop B2B-specific collateral (one-pagers, case studies, partner decks, EDMs)
Support broker and dealer channel growth initiatives, including tiering, incentive comms, and event/webinar promotion
Maintain data integrity and integration health between HubSpot and other systems (CRM, BI tools)
Identify and test new B2B channels and tactics to diversify pipeline beyond existing partner relationships
What You'll Bring:
3+ years in B2B marketing, ideally in financial services, fintech, or a regulated industry
Proven hands-on experience running B2B marketing programs in HubSpot or similar, including workflow automation, lead scoring, and reporting
Strong grasp of B2B funnel mechanics: MQL/SQL definitions, lead nurture, sales handoff, and pipeline attribution
Experience marketing to channel partners, brokers, dealers, or intermediaries (highly regarded)
Comfortable working cross-functionally with Sales, Partnerships, and Product stakeholders
Data-literate: confident building and reading dashboards, drawing insight from campaign and funnel data
Excellent written communication; able to write and brief campaign copy independently
A bias to execution: this role builds campaigns, it doesn't just brief them
Driven, ambitious, and a self-starter who problem-solves to get outcomes, not just tasks done
AI-curious, actively using tools like Claude or other AI skills to automate workflows and improve the quality and speed of your output
Experience in a lean, fast-paced team where autonomy and ownership are expected
Nice to Have:
Experience with broker or dealer channel marketing specifically
Familiarity with NCCP-regulated lending products or other regulated financial services marketing
Experience with Braze, Salesforce, or similar complementary CRM/automation platforms
What’s In It For You:
At MONEYME we believe in rewarding hard work. When the business is winning, so are you and we’re always investing in our employees to lead new projects and develop people’s careers. We have quarterly awards, events, bonuses and more.
Some of our perks and benefits we offer to our employees are:
Up to 5 additional days of bonus leave per calendar year after 12 months of service for eligible employees.
3 days paid community service and volunteering leave per year.
12 weeks of employer-paid parental leave and two weeks employer-paid leave for secondary carer.
Quarterly champion awards and reward trips.
Mental health and wellbeing initiatives, health checks, skin cancer checks, free vaccination, etc.
Private Health insurance discounts.
Novated lease options.
Team social events, massages in the office, free coffee and much more.
MONEYME Limited is an equal opportunity employer, and we value diversity, equity, and inclusion. We are committed to creating a diverse and inclusive workplace and encourage applicants from all backgrounds to apply. We believe that the unique contribution of our employees is a key driver of our success. We stand together – our diversity and inclusion give us an edge.
- Department
- Marketing
- Role
- Marketing Specialist
- Locations
- Sydney CBD Office - Gadigal Land
- Remote status
- Hybrid
- Employment type
- Full-time